About us

Building the ultimate hotel operations company

Founded in 2020, we’re a fast-growing hotel operator aiming to break new ground with our sustainable, feel-good and people-centred philosophy. Our goals are to be the best at things that matter most:

1. Becoming a great employer in hospitality

2. Managing efficient and sustainable hotels in Europe

It’s ambitious, but so are we.

By putting people and the planet first, and by constantly striving for new opportunities to deliver sustainable hospitality with purpose, we aim to create a comfortable, memorable stay that our guests want to experience again and again. Building an experience that feels so good that guests naturally pass on positivity to their colleagues, friends, and families. In doing so, we hope to cause a ripple effect that will touch millions.


Only a few years in and we’re already one of the largest franchisees of Marriott hotels across Europe, operating in 8 countries, with over 40 hotels, and hosting an average of 2 million guests a year.


With further new openings on the horizon, this is an exciting phase of our company, and we’re always looking for like-minded people to be a part of it. If you share our passion for sustainable hospitality and want to be a part of the next chapter of Hospitality? Check out opportunities to join us across our European Hotels.

Our

VALUES

and what we stand for
We put people first
We put people first

People are at the heart of our business. We spread joy by prioritising the needs of guests, colleagues, partners and communities, nurturing the connections we make and creating a positive impression everywhere we work.

We go above and beyond
We go above and beyond

Excellence is a habit, and there is always an opportunity to do even better. We recognise small changes can achieve remarkable results and take pride in finding new ways to improve. This spirit of progress motivates us to overcome challenges in our quest to deliver excellence.

We do the right thing
We do the right thing

Integrity is everything, and good business is rooted in honesty, fairness and respect. We build trust and inspire loyalty by acting with purpose, even when no one is looking. We are motivated to make a positive difference and take pride in following through on our commitments to people and the environment.

We help each other thrive
We help each other thrive

Team means together everyone achieves more. We create happy, healthy and inclusive environments where everyone feels able to bring their whole self to work. This feelgood factor generates positive ripple effects ensuring everyone flourishes.