About us

Building the ultimate hotel operations company

Founded in 2020, we’re a fast-growing hotel operator aiming to break new ground with our sustainable, feel-good and people-centred philosophy. Our goals are to be the best at things that matter most:

1. Becoming a great employer in hospitality

2. Managing efficient and sustainable hotels in Europe

It’s ambitious, but so are we.

By putting people and the planet first, and by constantly striving for new opportunities to deliver sustainable hospitality with purpose, we aim to create a comfortable, memorable stay that our guests want to experience again and again. Building an experience that feels so good that guests naturally pass on positivity to their colleagues, friends, and families. In doing so, we hope to cause a ripple effect that will touch millions.


Only a few years in and we’re already one of the largest franchisees of Marriott hotels across Europe, operating in 8 countries, with over 40 hotels, and hosting an average of 2 million guests a year.


With further new openings on the horizon, this is an exciting phase of our company, and we’re always looking for like-minded people to be a part of it. If you share our passion for sustainable hospitality and want to be a part of the next chapter of Hospitality? Check out opportunities to join us across our European Hotels.

Our

VALUES

and what we stand for
Togetherness
Togetherness

Together we can achieve so much more. By lifting one another up, developing talents, caring for people and our planet, we can turn small achievements into a positive force for good.

Spread joy
Spread joy

We choose joy wherever possible, creating infectious positivity that ripples out to everyone - to infinity and beyond!

Caring
Caring

For people and planet. We want to be a positive force for change both environmentally and socially. Each of us can contribute with big and small improvements.

Evolving
Evolving

We are constantly looking for new and better ways to improve. Whatever we are doing today, we can do better tomorrow.

Transparency
Transparency

We believe that by being ourselves and staying transparent we create long lasting relationships with our customers, our people and our other stakeholders.

Evolve efficiently
Evolve efficiently

We’re always asking how to do things better, not by cutting corners but by using resources more efficiently and embracing simplicity.

Responsibility
Responsibility

We believe in empowering people.

Lead by example
Lead by example

Leadership is an action, not a title. By being our best selves and being transparent about when we can do better, we can bring out the best in others and nurture long-lasting working relationships.