HOTEL CO 51 BRINGS MARRIOTT INTERNATIONAL’S SECOND ELEMENT-BRANDED HOTEL TO EUROPE

• New 115-room Element by Westin® Wroclaw hotel showcases the long-stay lifestyle brand’s fresh design direction.
• The hotel becomes the second managed by Hotel Co 51 in Poland, and the European operator’s fifth Marriott brand.

Hotel Co 51 has boosted the number of Marriott-owned brands in its European portfolio following the September opening of the new-build Element by Westin® Wroclaw.

Tapping into the growing demand for a longer stay experience that reflects travellers’ active, eco-conscious lifestyle, the 115-room property becomes the first branded extended-stay hotel with a globally loyalty programme in the vibrant city of Wroclaw, in southwestern Poland.

As only the second Element hotel in Europe, the pet-friendly property showcases the brand’s new design direction, inspired by nature and wellbeing. This combines modern facilities with smart, sustainable practices, with its choice of studio rooms including family-friendly options. For a home away from home feel, each high-quality room incorporates a fully-equipped kitchen, spacious living areas and spa-inspired bathroom. Guests will also be able to enjoy the brand’s signature ‘Rise’ complimentary breakfast, dine on-site in The Salon Restaurant and join the hour-long Relax evening reception from 6.30pm Mondays to Thursdays.

In addition to a flexible fitness area and meeting space for use throughout the day, the hotel also offers a dedicated laundry room plus underground on-site parking, including electric car charging.

Element Wroclaw is the first hotel to open in the Wroclaw Business Garden; a modern and ecologically-minded office campus to the east of the city centre that has established itself as one of Poland’s largest business parks since opening in 2017. With the six-hectare business park counting pharmaceutical companies, business services and IT leaders amongst its tenants, Element Wroclaw is well-placed to service the expanding number of high-profile companies based in the city.

Further reflecting Element’s natural brand values, guests can rent bikes and enjoy the Business Garden’s extensive grounds. Designed in the form of a large public garden, it incorporates relaxation zones, outdoor sports amenities and extensive cycling infrastructure.

The seven-storey hotel is also well serviced by the area’s extensive tram and rail connections, enabling guests to explore the Wroclaw Old Town and city centre in less than 15 minutes. This includes Wrocław-Mikołajów railway station, which is just a three-minute walk from the hotel, the Zachodnia tram stop, within a seven-minute stroll, plus a direct bus to the airport. Magnolia Park – the largest shopping mall in the region – is also within a 10-minute walk, adding its wealth of retail, dining and entertainment facilities to the traveller experience.

True to the brand’s ethos of building green from the ground up, and Hotel Co 51’s commitment to embedding sustainable operations throughout the business, the Element Wroclaw incorporates the highest sustainability standards. The property recently achieved Gold LEED certification and is in the process of securing the same Green Key certification as the operator’s other hotels. Initiatives to reduce the building’s carbon footprint and ensure optimal energy, water usage and waste management efficiency include high levels of thermal insulation and advanced ventilation systems.

Speaking of the significance of the new hotel signing within Element’s European expansion, Wayne Androliakos, CEO of Hotel Co 51, said: “We are delighted to be further strengthening our long-standing relationship with Marriott International with this thoughtfully-designed property in one of Poland’s most historic yet modern-minded cities.

“Element hotels were conceived to ensure guests wake up in their ‘element’ wherever their travels take them, and Wroclaw’s Business Garden’s green environment certainly provides a refreshing retreat for guests visiting this characterful city. We’re confident this inspiring long-stay lifestyle option will help redefine Poland’s aparthotel experience while giving business and leisure travellers a chance to feel truly at home when they stay with us.”